Having visited Margate in 2018 I fell in love with the Kent coast and the idea of removing myself from London and all it's influences. Having founded Les Animaux in 2015 initially as a continuation of what I had been designing for other brands it soon started to dawn on me that the fashion industry as it had been and continues to be did not make sense anymore, it was so remote from our lives and just did not seem relevant to most people’s needs.

I started to think about what I wanted to offer and the idea of interacting directly with the customer was so powerful, to serve their  needs with a product we made ourselves and built to be timeless whilst also being low impact on the environment and cruelty free, were always at the core of our brand identity.

By being totally transparent in our production (we literally have an open curtain policy between the shop and the studio) we hope that you can trust that we are doing everything we can to uphold the highest ethical standards. 70% of our clothes are made in our studios and by doing this we can ensure that we do not have excess product but we can also cater specifically to customers when they do not fit our standard sizes, no one should ever enter a shop and feel that there is nothing there to fit them or that they will be demeaned for not fulfilling an ideal stereotype.